NFP BRAND STYLE GUIDELINES & ASSETS
NFP is evolving — we’re further integrating our business and our brand under the banner of a single company, and evolving our brand positioning to create a more consistent and holistic brand image across our businesses and critical customer touch points. This document represents a set of brand identity principles intended to help each office understand our brand.
NFP Brand Guidelines
V.2 1-2014
The brand guidelines document will tell you everything you want to know about the NFP brand.
NFP Editorial Style Guide
The NFP Editorial Style Guide ensures that all written communications developed for internal and external audiences are consistent and professional.
NFP Corporate Logo
(with capabilities)
The capabilities lock-up is the preferred version of our logo. Here you can download a package (ZIP) that contains all of the approved variations and formats.
NFP Corporate Logo
(without capabilities)
In cases where real estate is limited or the capabilities do not align with a particular service or offering, the NFP only logo can be used. A package containing approved variations and formats is also available here.
Single-point Message
(tagline lock-up)
The tagline is specifically designed to communicate the partnership between NFP advisors and our clients.
Documents & Templates
For your convenience, we have created several templates to get you started. When creating new documents, please refer to the brand guidelines for proper usage.